London Design Gold

2023

The Wandering Earth Watch Series

Entrant Company

SPIRETIMING

Category

Product Design - Fashion

Client's Name

Country / Region

China

This co-branding watch series by BEXEI and The Wandering Earth IP is an automatic mechanical watch for men. This movie has impressed the audience for its depiction of the mankind’s bravery and resilience in spite of inevitable disasters. Backed by the imaginative state-of-the-art technologies presented in the movie, human beings managed to break the fetter and probe to the depth of the universe, while holding onto the spark and hope in heart. BEXEI designs this watch with these essential elements in order to permanently imprint the dauntless attitude to adversity in the wrist. This watch is expected to impress the wearer a sort of special mechanical appeal, and to keep the wearer motivated from time to time. It also stands for the wearer’s courage and spirit in a way that is concretely perceived by others. As inspired by the planetary engine, a key element appearing in the movie, the appearance is designed in consideration of the exact forms of stars, which coincides with the final scene in the movie's ending – the Earth wandering across stars. Notably the portion from the dial to the tourbillon is largely hollowed out in order to bring out the mechanics and precision of internal components to the extent possible, and confer a special hollowing appeal to the watch.

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