Philips 2023 Exhibition Hall

The exhibition hall focuses on the theme of "Creating a Magic Cube, More Than Just a Little", creating a new immersive exhibition experience, showcasing massive new products and numerous flagship blockbusters. We have seamlessly integrated the unique "Rubik's Cube" architectural elements, brand blue and white main colors, and simple and smooth lines into the overall exhibition hall, creating a large and macroscopic, bright and shocking visual experience, and creating a journey of exploring smart life.

In terms of overall planning, we will set up the main visual and C-position display area at the intersection of the exhibition's main road to increase the corresponding exposure. The space adopts an open design, providing a comfortable and borderless feeling when walking inside. We constantly innovate from the perspective of user needs, simplify complexity, and create a brand awareness of Philips' international quality that is' refined in heart but reduced in form.

The unique architectural elements and clearly visible trademarks have attracted the attention of visitors, and the magic cube element video played on the two central LED dazzling screens echoes the theme of the exhibition hall. Provide an intimate and focused negotiation area, encouraging visitors to participate in discussions and interact with smart lock products. We focus on core categories to form product focus, differentiate spatial scenarios to form dislocation competition, and use product series and business channels as spatial carriers. We deeply consider how to convey brand characteristics such as Philips brand strength, innovation, and humanistic care to consumers through space.

Design an IP device for the "Luban Lock" in the core display area, placing the Luban Lock from over 2000 years ago in position C. By unlocking the mortise and tenon joints in key areas, we embark on a journey of exploring living space, echoing the brand concept of Philips Smart Lock. By using advanced technology to change the traditional use of door locks, people's lives become more comfortable, convenient, safe, and intelligent. Through the restructuring and fission of deconstructionism, a new order of exhibition halls is constructed to guide passenger flow to experience Philips' innovative world.