2023

Typeface: Fang

Entrant Company

Fang Nan

Category

Communication Design - Company Branding

Client's Name

Country / Region

United States

The series of posters is a creative exploration of the intersection between typography and character design. Each poster features the artist’s custom-designed typeface, where artist’s has carefully crafted the characters to convey a unique message. What unites these diverse elements is the bold use of three primary colors: red, yellow, and blue. These colors not only infuse energy and vibrancy into the compositions but also symbolize the common thread that binds the characters together. Through this series, artist aim to celebrate the beauty of visual language, highlighting the power of color and typography to convey emotions and ideas, while also emphasizing the universal appeal of primary colors in people’s world of diverse characters and stories.