Rapunzel World

The new visitor center has emerged as a walk-in building sculpture on the premises of Rapunzel Naturkost GmbH in Legau.

It´s designed to be public and is intended to make Rapunzel's leitmotif "We make organic out of love" tangible for visitors. A house full of discoveries that invites guests to linger and participate with varied and emotional imparting of knowledge. The address-forming building sculpture welcomes every visitor from afar through the northern high point - the Rapunzel Tower. An invitingly accessible sculpture where at the end the crow's nest allows a view on the landscape.

In the exhibition, visitors can learn interesting facts about cultivation, fair trade, production and sustainable living at interactive stations. The coffee roastery is designed in a way that you can watch the roasting and processing, including the wonderful smell of coffee. Rapunzel's braid in the form of a large, spiral wooden staircase connects all floors.

In addition to the obvious, the big, there are also the many small details, such as the copper downpipes of interlocking pots, or the playfully offset roof tiles, each with its own color nuance, which contribute to the special character of the Rapunzel world.

The wooden roof construction covered with tiles wraps itself around the building structure like a continuous, floating band. The construction only reaches down to the ground in the tower area. The all-round glass façade remains as free and transparent as possible to allow insights and a large number of entrances. All-round placed dormer windows ensure targeted views and natural lighting in the upper floors.



The organically curved form is created by the three wings stretching into the natural space, each of which contains different areas of use. The public area with the wooden spiral staircase sculpture is in the center of the Rapunzel World.



Natural and renewable building materials such as wood and clay were used from local craft businesses nearby and the building services were reduced to a necessary minimum. The building not only strengthens the region, but also helps the environment by avoiding emissions and resource consumption in transport.