London Design Silver

2023

Vaccine Hesitancy

Entrant Company

Kingston University

Category

Communication Design - COVID-19-Related

Client's Name

CHEN XINTIAN

Country / Region

United Kingdom

“Vaccine hesitancy”was listed by the World Health Organization as one of the top ten global threats in 2019," with one in every five families falling into vaccine hesitancy. Amid the COVID-19 epidemic, people are beginning to rethink the issue of vaccines: 1. Vaccines are an effective tool to prevent diseases and fight against pandemics. Why do people refuse to get vaccinated? 2. What is vaccine hesitancy? What causes vaccine hesitancy? 3. What events changed people’s determination and attitudes, and how are the conflicts between people, society, and vaccines intertwined? For example, in 1988, Andrew Wakefield published a paper in The Lancet stating that there was a correlation between vaccination against MMR and behavioral abnormalities such as autism. The vaccination rate in the UK plummeted, which also triggered fear and dissatisfaction with MMR vaccine around the world. Trust, the paper was later proven to be false.



On the other hand, the government tried to increase the vaccination rate by promoting the efficiency and safety of the vaccine, but it still failed to quell the public's anger and doubts... On the other hand, this phenomenon still exists. In 2022, Western governments forced the promulgation of "vaccine passports" otherwise they would not be able to enter public places to respond to the epidemic, causing people's dissatisfaction.



This design uses scientific data (infographics) to show people’s real attitudes towards vaccines: positive, negative and hesitant. And explore this controversial social phenomenon, and learn the method of "political propaganda" to hold up posters and flags, put on masks and take to the streets, trying to reflect the contradiction between people and vaccines.

Credits

Lead Designers
CHEN XINTIAN
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