2023
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The packaging design for “Air Shoes” combines cutting-edge innovation with an otherworldly sense of freedom and lightness. Taking inspiration from the aerodynamic qualities of a spaceship, embracing the shoes’ focus on “air,” the packaging conveys the feeling of effortlessly cutting through the air and flying, representing the values of speed, agility, and innovation. Incorporating streamlined contours and lines, the spaceship packaging resonates with the fluidity of motion while highlighting the lightweight nature of the shoes.
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Beijing JIEN Architectural Design Co., Ltd
Category
Interior Design - Residential
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Yulu Chen
Category
Service Design - Events
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CSG Digital Media Technology Co.,Ltd.
Category
Packaging Design - Electronics