London Design Gold

2023

ME TOWN

Entrant Company

VE Design (Shenzhen) Group Co., LTD

Category

Interior Design - Commercial 

Client's Name

Country / Region

China

This projects examines how the shopping mall industry is changing. The design team focused on analyzing the surrounding consumer population, the commercial form, and business model to create a new kind of community commerce that caters to young families. The project was called "Dream Life" and it aimed to create a multi-dimensional lifestyle for young families. The team used the design concepts of "art" and "garden" to incorporate "leisure and relaxation" into the space. The project was an architectural and interior planning project for an old renovation. They utilized the "relaxation of curves" and "the vitality of nature" to create a variety of leisure activities and form a vibrant and relaxing social space.

The overall combination of nature, humanities, and space art injects many novel elements, creating an environment full of vitality. Curved corridors and lines enrich the space, while warm wood tones and neutral tones in metal, stone, and wood work together to convey the theme of "Neighborhood Living Room". The main space skillfully utilizes the same flow direction of "lines" as the main element, combined with different geometric blocks to form an open atrium and semi-enclosed architectural form that illustrates the spatial imagery of "Walking in the Valley". The translucent and frosted materials reflect light, creating a visual effect of interlacing light and shadow, enhancing the space's activity, mobility, and connectivity.

As you walk towards the creative theme space, you'll notice that the original wall has been removed. In its place, a social staircase has been set up to attract customers to the garden. This location has also become a popular spot for hipsters to socialize. The contrast between the colorful orange back wall on one side and the stone and metal mirrors on the other creates a unique spatial experience and perfectly embodies the urban contemporary conceptual strategy. Inside the space, the rectangular columnar art glass features metal sheets which are complemented by colorful lighting elements, creating a futuristic vibe.

Credits

VE Design (Shenzhen) Group Co., LTD
JIANG WEI / YANG NUJING / LU JIULING / HAN MI
VE Design (Shenzhen) Group Co., LTD
DU JIAHE / WU HANCHEN
VE Design (Shenzhen) Group Co., LTD
TU PENGHUI / LI ZHENWEN
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