Xiamen Haicang Merchants Garden City

The objective of this project is to create a shopping center that inspires customers to explore and experience new things, attracts more people, and has a positive social impact. The ultimate goal is to maximize commercial value, promote consumption, and set a new benchmark for commercial spaces. The project is positioned as an "urban ecological, emerging experience, family-friendly shopping center" and is filled with a wide range of brands and offerings, including both basic and specialty businesses. The unique architectural design of the center, known as the "Whale", provides visitors with a distinct gulf life experience. This helps to extend and develop the commercial space and create a one-stop shop for beautiful and convenient living scenarios. By increasing the stickiness and influence of regional customers through community management and lifestyle leadership, the project is able to create a lasting impact and lead the development of the area.

The mall’s internal space is designed to blend new business types with consumption scenarios to create several special themed areas. This innovative approach breaks the traditional shopping mall planning model of separate hot and cold zones, not only actively guiding the flow of customers but also increasing rents and revenues. The mall achieves this by offering diversified and complementary business forms, multi-point and joint consumption, and unlimited consumption scenarios. This fills the lack of a local one-stop integrated business model, providing a solution that meets various consumption needs and conveys the concept of a better life.

The primary theme of the design is "Dancing in the Sea". The design aims to provide visitors with a memorable experience of exploring a fascinating world and enjoying a colorful life by following the blue whale. The interior space is divided into four distinctive areas, namely "Fish Leap Floating Island", "Windy Island", "Whirlpool Dance Party", and "Canyon Wave Riding".