ANI, the flavor of memory

About The Entry

Depp Food mainly focuses on seasoning, and it is famous for its “ANI CHILI SAUCE serial products.” Developing seasoning with exotic flavor, and stressing on the best ingredients and high standard towards the quality are what make customers love.

Therefore, while we were designing our brand identity, in order to emphasize the idea of “seasoning and diversity”, we added the images of multiple product ingredients on our logo such as garlic, small dried fish, aniseed, pepper, Sichuan pepper, basil leaves, chili, tomato, and sesame, and so on, which fully shows the brand products and flavor abundance.

Each ingredient symbolizes one cultural connotation and one cuisine fundamental hoping to present a great enjoyment of vision and taste with multiple seasoning. The round curvy frame represents “complete” and “good luck” in Chinese culture telling the story of how Depp Food brings people the valuable experience of goodness and happiness.

Ani, the Indonesian partner whom the founder happened to meet, brought this hometown chili sauce to Taiwan and it made everyone fall for it once they try, and it gradually became so popular among friends after all these years so we decided not to keep this to only ourselves any longer and founded this brand “阿妮 ANI.” Hope you will like this good taste from Surabaya.

Depp Food mainly focuses on seasoning, and it is famous for its “ANI CHILI SAUCE serial products”stressing on the best ingredients and standard.

Therefore, while we were designing our brand identity, in order to emphasize the idea of “seasoning and diversity”, we added the images of multiple product ingredients on our logo such as garlic, small dried fish, aniseed, pepper, Sichuan pepper, basil leaves, chili, tomato, and sesame, and so on, which fully shows the brand products and flavor abundance.Telling the story of how Depp Food brings people the valuable experience of goodness and happiness.