London Design Gold

2023

WANG SHAN SUI - Taiwan Millet Wine

Entrant Company

Grade Branding Studio

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

TOMU Project Studio

Country / Region

Taiwan

In the early days, liquor was a precious commodity in Taiwan. "Millet wine" used for festive rituals and as a grand gesture for entertaining guests. Nowadays, Millet wine has become a bridge to connect neighbors and tribal communities.Also a gift to share with friends, feeling the enthusiasm of Taiwanese people. In this glass of wine, the taste of Millet wine is warm and thick, and you can feel the mellow of rice.



"望山穗(WANG SHAN SUI)" combines the traditional Taiwan millet wine with Japanese sake brewing techniques. Using organically cultivated glutinous rice from small farmers in eastern Taiwan and sake brewing methods, it seamlessly blends two distinct traditions to present a fresh perspective. Incorporating elements of mountains and rice ears, it stylishly integrates into people's daily lives.



The name "望(WANG)" originates from the "TOMU Project," reflecting the intention to gaze into the distance. "山(SHAN)" symbolizes the brand's love and admiration for nature, signifying the cornerstone of the brand's birth and its focus on environmental concern and respect. "穗(SUI)" symbolizes solidity and abundance, holding auspicious meanings in Taiwanese culture. "望山穗(WANG SHAN SUI)" bring positive outcomes and hopes, embodying the wish for smooth and success life.

Credits

Designer / Grade Branding Studio
HUANG, WEI-YU
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