London Design Gold

2023

Silicone Dining Plate

Entrant Company

Hangzhou Yaobao Infant Products Co., Ltd

Category

Product Design - Baby, Kids & Children Products

Client's Name

Hangzhou Yaobao Infant Products Co., Ltd

Country / Region

China

This silicone plate featuring graduations aims to offer parents a more scientific and efficient child feeding solution.

Babies have a much smaller appetite compared to adults, and even slight changes in their food portion may cause overeating or underfeeding. However, it is difficult to make precise judgments with the naked eyes. Considering that, the product features accurate graduations with the recommendations of Dietary Guidelines for Chinese Residents, which allows parents to clearly and visually know the appropriate food quantities for babies of varying ages so as to feed their children in a more scientific manner.

This plate boasting a large capacity of 700ml is applicable to children up to ten years old. The compartments, with a depth of 32mm and curved inner walls, prevent babies who are not yet proficient at using a spoon from splashing soup out of the plate, enabling them to confidently practice using dining tools. Moreover, the product made of food-grade liquid silicone is safe and reliable without any odor, whereby to free parents from worrying about their children’s health even when they bite the plate.

Weighing 610g, this product is thick and solid, and not easy to deform, which allows for stable one-hand carrying without tipping over. Additionally, its enlarged, strong sucker at the base, able to firmly adhere to wood, marble, or a frosted surface, effectively prevents naughty children from knocking over the plate.

As for detail design, the product employs two warm colors to stimulate babies’ appetite. It is easy to clean, includes a hanging hole, comes with a dust lid, and supports various sterilization methods. Thanks to these designs, the plate after washing can be drained and sterilized, then covered with the lid to avoid dust accumulation, ensuring hygiene and inhibiting bacterial growth.

Credits

Technical direction
Kaihui Chen
Technical direction
He Wang
Technical direction
Jiaying Yao
Technical direction
Peize Fan
Technical direction
Yanqing Huangfu
Graphic design
Jiuliang Li
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