London Design Platinum

2023

Parallel spacetime

Entrant

Hebei Puteng Culture Media Co., Ltd

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Country / Region

China

This project creates an immersive art space with "Parallel Spacetime" as the theme. By deconstructing commercial art, this design skillfully merges brand labs with the luxury of a sunken high-end retail space. Here, high-tech, art, and fashion seamlessly coalesce, giving rise to a new trend of lifestyle.

SKP-S is consistently committed to redefining traditional retail, creating a series of space designs that transcend the usual. Guided by this vision, SKP-S has established "Parallel Spacetime", a utopian world that unlocks infinite possibilities for the brand. This endeavor creates an experimental, immersive department store that redefines the essence of contemporary shopping experiences. The iconic art installation—A Space Odyssey—reimagines the classic imagery of orangutans through sculpturing, animated by cutting-edge bionic machinery and lively simulations. The integration of mechanical motion devices further evokes a futuristic ambience.

Another highlight of this project is the art installation, Mutualism. The magic of advanced technology breathes new life into the once withered Populus euphratica, reawakening the ancient beauty in a novel manifestation. Here, digitization is elevated to an art form rich with cultural significance. This interplay mirrors the essence of Mutualism, much like the confluence of various ideologies prevalent nowadays. This art installation is an invitation for visitors to pause and ponder, embarking on contemplation.

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