London Design Gold

2023

AR Experience @ Andrew Gn: Fashioning Singapore & The World

Entrant Company

REV ILLIMITÉ; National Heritage Board

Category

User Experience Design (UX) - Augmented Reality

Client's Name

Asian Civilisation Museum (Singapore)

Country / Region

Singapore

REV ILLIMITÉ and Asian Civilisation Museum proudly presents an unique museum engagement, integrating technology and fashion.

Our project aims to revolutionise museum engagement by introducing the Fashion Try-On Augmented Reality Experience.



The heart of this initiative lies in an interactive encounter, seamlessly merging traditional exhibits with modern innovation. Leveraging RFID technology, visitors are encouraged to embark on a journey to collect iconic motifs designed by Andrew Gn throughout the exhibition spaces.



Upon encountering these motifs, visitors engage with RFID-enabled devices, effortlessly accumulating a digital collection. This collection serves as the foundation for a personalised fashion journey. Visitors are then invited to unleash their creativity by curating unique outfits using the collected motifs.



The highlight of this experience unfolds at augmented reality kiosks situated within the Contemporary Gallery. Here, visitors can virtually try on their self-designed outfits.



Through the magic of augmented reality, they immerse themselves in a captivating exploration of culture and fashion, virtually donning their creations.



To further commemorate this experience, visitors have the opportunity to capture their digitally adorned selves. Both printed and digital photographs of their augmented reality fashion statements are made available.

These keepsakes serve as lasting mementos of their journey through the intersection of heritage and technology.



By amalgamating cultural exploration with cutting-edge technology, this project not only enhances visitor engagement but also fosters a deeper appreciation for Asian heritage. Our vision extends beyond the museum walls, aiming to inspire future innovations in the realm of cultural experiences and technological integration.



The Fashion Try-On Augmented Reality Experience stands as a testament to the harmonious fusion of tradition and innovation. Embracing the limitless possibilities of technology.

More Gold Winners
Architectural
2023
London Design Awards - HomeTeamNS Bedok Reservoir Clubhouse
HomeTeamNS

Entrant Company

Surbana Jurong

Category

Architectural Design - Sustainable Living / Green 

UX Design
2023
London Design Awards - Four Typologies

Entrant Company

Qihang Fan

Category

User Experience Design (UX) - Experimental / Innovative

Architectural
2023
London Design Awards - Cloud Palace of ShangHai
LongFor

Entrant Company

HZS

Category

Architectural Design - Residential

Interior
2023
London Design Awards - The Classical Fort

Entrant Company

EGO DESIGN STUDIO

Category

Interior Design - Residential