London Design Platinum

2023

Suspended Magic Box

Entrant Company

Beijing Jingdong Century Trading Co., Ltd/ Linso Culture & Technology (Shanghai) Co., Ltd

Category

Interior Design - Interior Design / Other__

Client's Name

Beijing Jingdong Century Trading Co., Ltd

Country / Region

China

The Suspended Magic Box is an innovative LED screen boasting naked-eye 3D display technology. It is not just a dynamic, ever-changing visual feast, but also a celebration of Dongguan's unique culture and an interpretation of modern business ideologies in this region.

Inspired by the spectacular elegance of a waterfall, the LED screen is meticulously designed to transition images smoothly and seamlessly, capturing the fluidity of cascading water. The depth and perspective of image display are fine tuned to mimic the layered beauty of a waterfall. This approach breathes life into the images, rendering them in vivid, three-dimensional spectacles, engaging viewers in an entirely new way. This design further weaves in the quintessential elements of Dongguan culture, striking a chord with the locals both aesthetically and emotionally, while also promoting the regional culture to a wider audience.

In the bustling environment of a shopping mall, the giant 3D display becomes a focal point, dramatically enhancing the atmosphere and transforming a routine shopping trip into an immersive experience. Its stunning visual effects leave a lasting impression, amplifying the impact of brand marketing by creating memorable interactions with every viewer. Moreover, the content it displays is adaptable, enabling the brand to remain nimble and in sync with market dynamics — perfect for highlighting seasonal or time-limited promotions. This technological sophistication not only forges a modern, tech-savvy image for the brand but also aligns seamlessly with the rapidly evolving business formats.

Credits

General manager of store planning/ Beijing Jingdong Century Trading Co., Ltd
Yu Chen
Head of IT/ Beijing Jingdong Century Trading Co., Ltd
Qing He
Design director/ Beijing Jingdong Century Trading Co., Ltd
Mengxi Chen
General manager/ Linso Culture & Technology (Shanghai) Co., Ltd
Jingjing Wu
Technical engineer/ Linso Culture & Technology (Shanghai) Co., Ltd
Lei Zhang
Creative content delivery/ Linso Culture & Technology (Shanghai) Co., Ltd
Dandan Xu
Project delivery/Linso Culture & Technology (Shanghai) Co., Ltd
Fei Cui
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