2023
361°kids Jump Rope Limited Packaging
Entrant Company
Shanghai Kuyekuye Technology Co., Ltd
Category
Packaging Design - Sports
Client's Name
361°kids
Country / Region
China
The limited edition Packaging for Chinese Jump Rope national team, including jump rope shoes and clothing.
Using traditional Chinese elements, such as the Chinese national flag, ancient architecture, Chinese Calligraphy and idiomatic references were incorporated.
The packaging materials are eco-friendly, showcasing a strong sense of social responsibility. This Packaging not only enhances the user experience but also delivers outstanding commercial results.
Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Credits
Entrant Company
HP Inc.
Category
Product Design - Computer & Information Technology
Entrant Company
Guangdong Zhongjing International Construction Design & Research Institute（Zhu Guilin, Zhang Fukuang, Huang Run, Jia Fei, Chen Kang’en ）
Category
Architectural Design - Architectural Design / Other__
Entrant Company
Guangdong Zhongjing International Construction Design & Research Institute (Zhang Fukuan, He Xueqian, Jia Fei, Wang Jingjie, Chen Kang’en, Feng Gaohong)
Category
Architectural Design - Residential
Entrant Company
Qihang Fan
Category
User Experience Design (UX) - Experimental / Innovative