London Design Gold

2023

361°kids Jump Rope Limited Packaging

Entrant Company

Shanghai Kuyekuye Technology Co., Ltd

Category

Packaging Design - Sports

Client's Name

361°kids

Country / Region

China

The limited edition Packaging for Chinese Jump Rope national team, including jump rope shoes and clothing.



Using traditional Chinese elements, such as the Chinese national flag, ancient architecture, Chinese Calligraphy and idiomatic references were incorporated.



The packaging materials are eco-friendly, showcasing a strong sense of social responsibility. This Packaging not only enhances the user experience but also delivers outstanding commercial results.



Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.

Credits

Xusong WANG
Xiao DONG
More Gold Winners
Packaging
2023
London Design Awards - U-ZA Skin Care Series

Entrant Company

Coree Beijing Company Limited

Category

Packaging Design - Beauty & Personal Care

Product
2023
London Design Awards - STORIFY: The Game-Changer in Social Media Management
PAGEONE

Entrant Company

PAGEONE

Category

Product Design - Future Technologies

Interior
2023
London Design Awards - WONDERLAND
WONDERLAND

Entrant Company

YP_DESIGNER

Category

Interior Design - Restaurants & Bars

Conceptual
2023
London Design Awards - Puriflower

Entrant Company

Yichun Liu

Category

Conceptual Design - Products