2023

361°kids Jump Rope Limited Packaging

Entrant

Shanghai Kuyekuye Technology Co., Ltd

Category

Packaging Design - Sports

Client's Name

361°kids

Country / Region

China

The limited edition Packaging for Chinese Jump Rope national team, including jump rope shoes and clothing.

Using traditional Chinese elements, such as the Chinese national flag, ancient architecture, Chinese Calligraphy and idiomatic references were incorporated.

The packaging materials are eco-friendly, showcasing a strong sense of social responsibility. This Packaging not only enhances the user experience but also delivers outstanding commercial results.

Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.