London Design Gold

2023

OMNICHANNEL BANK APP EXPERIENCE DESIGN

Entrant Company

Marathon XP

Category

Service Design - Banking

Client's Name

NCBA Group PLC

Country / Region

Kenya

At the heart of our journey lies a transformative user-centered design project, "Pamoja," meaning "together" in Swahili. Our mission: to revolutionize the banking experience across four diverse East African nations - Kenya, Rwanda, Uganda, and Tanzania. We confronted a challenge that resonates across borders - fragmented user experiences stemming from separate banking systems and platforms unique to each country.



Our innovative solution comprises two fundamental components. First, we orchestrated a seamless transition for users from existing platforms to "Pamoja." Second, we harmonized designs across web and mobile interfaces to provide a consistent and user-friendly experience.



Our approach is an embodiment of unity. We ensure a harmonious journey, no matter which platform users choose, elevating overall satisfaction and instilling trust in our banking services. What distinguishes our project is its unwavering commitment to honoring unique banking techniques, cultural nuances, and languages specific to each country.



We embarked on a profound journey, delving into the diverse tapestry of user experiences. Through extensive data collected from user interviews and meticulous analysis, we unearthed the distinct needs, challenges, and expectations of each nation. This wealth of insights became the cornerstone of our design decisions, highlighting the imperative need for tailored platforms for each region.



Our execution phase was marked by creative collaboration between our team and the bank's development unit. Real users actively participated in usability testing, enabling us to pinpoint and rectify design elements that posed challenges or confusion, ensuring a seamless transaction experience.



Our project transcends regional boundaries, embracing a user-centric philosophy that caters to the unique perspectives and requirements of multiple regions. The result? A design that unifies, streamlines, and simplifies - facilitating effortless navigation and delivering an exceptional online banking experience.



"Pamoja" stands as a testament to the power of collaboration, cultural understanding, and user-centric design. We invite you to embark on this transformative banking journey with us, where unity, consistency, and excellence converge to redefine the banking landscape across East Africa.

Credits

Project Design Lead/ Marathon XP
Lynnet Kamau
Product Design Lead/ Marathon XP
David Mwangi
Product Designer/ Marathon XP
Don Obara
Product Designer/ Marathon XP
Njeri Mugure
UX Research Lead/ Marathon XP
Mutugi Kirema
Service Design Lead/ Marathon XP
Leanne Munyori
Researcher/ Marathon XP
Sylvia Mbithi
Researcher/ Marathon XP
Keith Ngovi
Program Manager/Marathon XP
Carol Mutua
Country Manager, KE/ Marathon XP
Eric Wokabi
More Gold Winners
Communication
2023
London Design Awards - More Than Cold Drip
Gong Sang Studio

Entrant Company

Graphic Dpt

Category

Communication Design - Product and Service Branding

Service
2023
London Design Awards - INFINITY·Qingdao Mixc
China Resources Land

Entrant Company

YUYUE PUBLIC RELATIONS

Category

Service Design - Art & Design

Packaging
2023
London Design Awards - SHOOTERS  “The Other Side Tequila”
Clearbev Ltd / ARUN AGGARWAL

Entrant Company

Clearbev Ltd / ARUN AGGARWAL

Category

Packaging Design - Wine, Beer & Liquor

Packaging
2023
London Design Awards - Aristocracy London's luxury packaging for menswear

Entrant Company

Aristocracy London

Category

Packaging Design - Fashion, Apparel & Accessories