The HLJ 9 &18 Natures of China

About The Entry

This case is a gift box design project. The gift box packs a variety of valuable wildlife products sourced from Northeast China, such as Agaricus blazei murill, Rana japonica oil, Autumn fungus, and Linden honey. The outer package of the gift box is loaded with festive, peaceful and high quality character. The full page on one side of the box prominently displays the slogan words "All is well" which implies best blesses in traditional Chinese culture. The orange red font colors and stretched-out calligraphy characters further highlight the high quality and best blesses as indicated on the box. The full-page display gives the product a visual impact that is quite different from peers, so it would readily capture attention from similar types of gift packages. On the other side, the background of rolling hills stands out the main visual point of the picture that takes up the main layout of this side. Red, white, yellow, purple, green and other halos are beautifully colored, and the designer uses the visual metaphorical expression technique to reveal the origin of the product and its preciousness, and shows the privileged natural conditions and abundant natural resources of the origin place. The clouds and mist enshroud the mountains in a very traditional Chinese way which further enriches the metaphor and the overall layers of the image. The packaging design of the gift box presents an intense sense of the image. From another point of view, it is an impressive painting depicting hills.