Alipay+ Xmas Pop-up Store At Singapore Changi Airport

About The Entry

Alipay+ Xmas Christmas Pop-up Project is now completed at the iconic airport complex, Jewel Changi, in Singapore. Jewel Changi encompasses airport landside operational facilities, indoor gardens, leisure attractions, retail spaces, restaurants, coffee shops, and hotel facilities. Connected directly to Terminals 1-3 through a pedestrian bridge, Jewel Changi provides a memorable experience for transit passengers and locals alike. The Alipay+ Xmas Christmas Pop-up Project, integrating local Singaporean culture, has created a multi-faceted area that combines art and commerce, balancing aesthetics with brand communication functionality.

Using the brand's iconic blue color and logo expression, the project conveys brand information directly to visitors at Changi Airport. Employing sensor-based interactive sound devices, the tree hole tunnel is transformed into an interactive and entertaining information platform. The interior of the tunnel features the Alipay+ brand's graphic shapes and colors in a concise and intuitive manner, showcasing the global and convenient payment platform image.

The installation consists of a main visual area, a food scene area, a digital image generation area, and a gaming area. With no fixed entrance or path, consumers are encouraged to enter the area from any direction. The key visual area, composed of a Christmas tree-shaped gate and the iconic Singaporean sculpture "Merlion," attracts airport foot traffic for photo opportunities. The digital image generation area utilizes AI portrait processing technology to create panoramic photos of Jewel Changi. The food scene area collaborates with nearby merchants to sell snacks, allowing visitors to experience Alipay+ payment for the first time. In the gaming area, consumers can participate in a flip-and-match game with Alipay+ shopping receipts, encouraging them to experience Alipay+ for payments.

By blending the image of the Alipay+ technology brand with the joyful Christmas atmosphere and utilizing Christmas trees and immersive tunnels to capture visitors' attention, the project creates a positive connection between Alipay+ and the holiday spirit, enhancing brand awareness. Providing exclusive incentives and rewards during the event attracts new users to download and register on the Alipay+ application, achieving the transformation of commercial space value.