London Design Silver

2024

Green Screen

Entrant Company

Goldsmiths university of london

Category

Conceptual Design - Concept Design / Other__

Client's Name

Shuang Zhao

Country / Region

United Kingdom

This project revolves around the concept of green screen, ubiquitous in film and TV, as symbolic tools that both reveal and conceal, acting as stand-ins that manipulate reality. Drawing inspiration from experience in the online gaming industry, I employs "chroma key" technology in my artwork, blurring the lines between space and time, reality and fantasy. The green screen becomes a metaphor for the unseen tech shaping our perceptions, questioning the authenticity of news, history, and evidence. I likens daily news to household tools, creating a visual representation with newspapers and green elements, suggesting how information can be twisted by those in power. It's even an act of spontaneous brainwashing on our part when we use these household tools. The global significance of media manipulation is highlighted by incorporating newspapers in various languages, touching on issues of censorship, disappearing words on the internet, and government control over website access. The project prompts reflection on the influence of powerful entities on what information is presented, echoing Alina Mungiu-Pippidi's observation that news media is either directly controlled by the government or influenced by politically related interests.

More Silver Winners
Interior
2024
London Design Awards - Gentle Glowscapes

Entrant Company

One Plant Design

Category

Interior Design - Residential 

UX Design
2024
London Design Awards - uVoice
Xinyu Song, Yaru Liu

Entrant Company

Freelance

Category

User Experience Design (UX) - Best Use of AI & Machine Learning

Interior
2024
London Design Awards - ShengSiong Plus Supermarket
Zhenan Qin

Entrant Company

Zhenan Qin

Category

Interior Design - Commercial 

Interior
2024
London Design Awards - bp Shanghai Office
bp

Entrant Company

Steven Leach Group - Shanghai Office ( Shanghai Zhaozheng Architectural Design Consulting Co., LTD )

Category

Interior Design - Office