The Story of Wine, Shazhou Youhuang Cultural Park

About The Entry

Located in Zhangjiagang, along Yangtze river, the site is adjacent to the existing factory complex. Extremely fertile lands with endless rice paddies, the main ingredient of yellow wine production.

Total 24,000m2 GFA, 28 functional attractions, including wine warehouses, brewing workshop, packaging facilities, museum, library, restaurants, cafe, bar, exhibition galleries and multipurpose hall, resting and playground areas. The campus manifests client’s vision of becoming a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.

The layout includes facilities that are actively serving the existing production while becoming an architectural landmark to the city, an industrial tourism destination, a leisurely environment, declared a key landmark by the government of the provincial culture and tourism industry.

From the abstraction of traditional architectural language, the project reflects Jiangnan Watertown characteristics, white walls, delicate bridges over crystal streams, buildings that are elegant and refined as if washed in ink… lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms… Such design elements demonstrate the heritage while expressing the history, culture, and production techniques of the Su tradition.

The project celebrates the connection between old and new through two primary districts: A diverse commercial hub, combined with modern Chinese architectural abstractions and a traditionally inspired industrial/ cultural cluster integrated with innovative facilities, making the park economically, socially and architecturally the highlight of the city…

A vision aims to create a refined, unforgettable cultural experience, through a contemporary transition rich with heritage and poetic nostalgia.

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