London Design Platinum

2024

Tobis, African Restaurant

Entrant Company

Design-itude Associates

Category

Interior Design - Commercial 

Client's Name

Country / Region

United Kingdom

Vibrant Elegance - A Culinary Journey

Nestled within the bustling heart of the city, our latest project transcends the ordinary, redefining the dining experience through a seamless fusion of African vibrancy and contemporary elegance. From the moment one steps through the doors, they are enveloped in a sensory journey that celebrates culture, craftsmanship, and culinary artistry.

At the core of this project lies a meticulous curation of design elements, each chosen with intention to evoke emotion and inspire. Diverse seating styles, ranging from armless chairs to lounge-style couches, upholstered in a rich palette of orange, blue, and grey velvet, invite guests to recline in comfort while indulging in the flavours of Africa.

The colour palette itself is a story waiting to be told. Vibrant hues of orange infuse the space with energy and warmth, while shades of blue evoke tranquillity and sophistication. Grey serves as a grounding force, adding depth and versatility to the ambiance. This dynamic interplay of colours creates a visual journey that mirrors the spirit of the cuisine and the cultural heritage it represents.

Materials were carefully selected to pay homage to African design motifs while maintaining a sense of contemporary elegance. Monochrome chevron tiles adorn the floor, creating a rhythmic pattern that guides guests through the space, while black marble tables add a touch of opulence and refinement.

Lighting design plays a pivotal role in setting the mood, with neon fixtures suspended from the ceiling and walls casting a vibrant glow that punctuates the atmosphere with energy.

The result is a restaurant that transcends mere dining, inviting guests on a visual and sensory journey that celebrates the rich tapestry of African culture. It is a testament to the power of design to evoke emotion, tell stories, and create experiences that linger in the memory long after the meal has ended.

In conclusion, our project represents a harmonious convergence of design, culture, and culinary excellence. It is with great pride that we submit this entry for consideration, confident that it stands as a shining example of innovation and creativity in the hospitality industry.

Credits

Principal, Design-Itude Associates
Ahmed Youssef
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