KASHA M FASHION BRAND DESIGN

[ BACKGROUND & CHALLENGE ]



KASHA M was founded by a talented female designer with a great idea and vision: to showcase women's independence and true self beauty through her designs. This project was inspired by the KASHA M brand story. The brand's story is based on Dante's Divine Comedy, where "KHASHA" stands for the Emperor's cheetah, which represents female strength, and "M" stands for MAFDET, the early Egyptian cat god. The goal of this project was to create a brand identity and photography style for the independent designer brand KASHA M. After speaking with the client, I decided to use visual language and simple graphic design elements to help the brand communicate an image of an independent, confident woman with her own style. And, while designing to highlight the brand's charm and character, I also wanted to meet the challenges of rapidly evolving social media.









[RESULT]



During the design process, I ended up using a combination of a simple sans-serif font and a well-designed, angular sans-serif font to create a sense of storytelling for the brand. The angles represent the dawn-breaking sun and the spirit of independence. Also The brand color is dark red, which represents the color of the sun breaking through in the brand's story setting, Dante's Divine Comedy, as well as representing maturity and independence. It echoed the well-designed typeface, representing maturity and independence. In addition, the client received a social media-friendly poster design that enables users to easily change images, colors and placement for their daily social media posting needs. After officially opening in 2022, KASHA M continues to expand its brand footprint and plans to expand its e-commerce presence in 2023. As a result, I also submitted a web design proposal. KASHA M made its debut as a representative independent designer brand at FASHION SCOUT CHINA in 2023. With its simplicity and storytelling, my brand design also helped KASHA M stand out among similar fashion designer brands, representing boldness, independence, and self-expression.