London Design Silver

2023

The Hong Kong Wet Market Board Game

Entrant

People on board

Category

Product Design - Baby, Kids & Children Products

Client's Name

Lee Kum Kee International Holdings Limited

Country / Region

Hong Kong SAR

We integrate Hong Kong's daily life into the board game which call Hong Kong Wet market board game , it shows the other side of Hong Kong's market in a fun way. Players should follow the instructions in the "Gourmet Recipes" card and travel through different markets in Hong Kong, Kowloon and the New Territories. Each dish need to combine different kinds of food material. The funny things which if same types of food but have different price point in different market. Use the fastest time, use the limited budget on your hands, buy the relevant ingredients, and return to your home. The fastest back to home and wins the game.



The game settings are different because each time the character start point ‘Home’ and the market card which random and put on the market card area , so the player will face new challenges every time.

Credits

Design Director
Thomas Wong
Design Director
Fai Leung
Designer
Laine Tam
More Silver Winners
Product
2023
London Design Awards - AlphaPack

Entrant

AlphaCube Group Limited

Category

Product Design - Travel Accessories

UI Design
2023
London Design Awards - Tribe

Entrant

Tina Gada

Category

User Interface Design (UI) - Best User Interface

UX Design
2023
London Design Awards - Focus

Entrant

Shuchen Wang

Category

User Experience Design (UX) - Best Use of Augmented Reality

Interior
2023
London Design Awards - Spirit of Stillness

Entrant

CHEWEN CHOU Interior

Category

Interior Design - Living Spaces