London Design Silver

2024

Refueling Plan

Entrant Company

Yili (Hangzhou) Culture Media Co., Ltd.

Category

Product Design - Lifestyle

Client's Name

Country / Region

China

This versatile accompanying water bottle has been specifically designed for the Dragon Boat Festival, incorporating celebratory elements and a modern aesthetic that seamlessly blends traditional culture with contemporary design. The water bottle's appearance is inspired by the concept of "water as the source of energy for the body" and takes on the styling of a charging post featuring a colour scheme of grey, white, and lime green, with a hint of red. The result is a visually striking design that is both simple and vibrant. The product's sleek and sharp lines create a modern silhouette, complemented by decorative elements such as future energy, accelerators, batteries, and lightning, all of which serve to remind users that every sip of water is an essential source of energy for the body, and to encourage them to pursue a healthy lifestyle. From a user-friendliness perspective, the water bottle is designed with a hollow handle to enhance portability and a double-opening design that enables users to drink comfortably while facilitating ease of cleaning.

Given that the Dragon Boat Festival occurs during the summer, the water bottle's cap has been thoughtfully designed as a removable folding electric fan, expanding the product's functionality and providing users with a refreshing coolness during hot summer days. The combination of the water bottle and fan embodies the auspicious phrase "Shunfeng Shunshui," which translates to "smooth sailing with favourable winds." The product's triangular shape, reminiscent of the zongzi traditionally eaten during the Dragon Boat Festival, further emphasizes the festival's theme and provides users with a comfortable grip and easy access to the cap, achieving a harmonious balance of form and function.

Credits

Design Director/ Yili (Hangzhou) Culture Media Co., Ltd.
Liuhong Xu
Design Director/ Yili (Hangzhou) Culture Media Co., Ltd.
Shangyao Wang
CEO/ Yili (Hangzhou) Culture Media Co., Ltd.
Xiaoling Huang
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