YOUTH INNOVATIVE DESIGN FESTIVAL Brand Identity System

The main vision of YOUTH INNOVATIVE DESIGN FESTIVAL is inspired by the background of its establishment. YOUTH INNOVATIVE DESIGN FESTIVAL is a stage for university graduate students in the design field to express themselves. In the past, there had not been a unified visual identity for the event. The design team aimed to create a lasting and distinctive brand identity that reflects the energy and innovation of youth. The bright red symbolizes passion and energy, and the versatility of the Y shape demonstrates flexibility and diversity. The flexible shapes can be viewed from different angles for different visual effects.

The highlight of the work is the variability of its shape and the combination of color and shape to convey the spirit of youth. The artwork was used across multiple platforms and formats, from digital media to everyday merchandise, to create an all-encompassing brand experience. The process of creating the artwork supports the development of young designers, provides a platform for international exposure, and promotes the sustainable goals of education and innovation.