London Design Gold

2024

PANDA Teem Charm Perfume

Entrant Company

Shanghai Bianmei Brand Manangment Co., Ltd.

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Country / Region

China

PANDA Teem Charm Perfume is a captivating blend of innovation and conservation. The packaging design is a tribute to the beloved panda, featuring a unique combination of a plush spherical cap atop a sleek glass bottle—a first-of-its-kind design incorporating plush fabric as part of the packaging. The plush sphere serves not only as an adorable panda-inspired adornment but also functions as a diffuser, enhancing the spread of the delightful fragrance.

Inspired by the panda's tail, which many may not know is white, the design captures attention with its visual charm, quickly capturing the hearts of users. The juxtaposition of plush and glass materials adds a distinctive tactile sensation, providing a soothing touch that resonates especially well with young women.

Beyond its association with the panda, the design reflects a philosophical contemplation of aesthetics. Perfume, a mystical entity among the five senses, is a medium for conveying emotions and messages akin to words, images, and sounds. Thus, the vessel embodies liveliness, blending the rigidness of glass with the softness of plush, creating a dynamic effect reminiscent of nature's gentle sway in the breeze—a dynamic synergy with the fragrance diffusion.

PANDA Teem Charm Perfume champions the cause of panda conservation, fostering greater awareness and understanding of these beloved creatures. Its aim extends beyond emotional expression to tangible actions in ecological optimization.

Credits

Yao Feng
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