London Design Platinum

2024

Baidu Fei Tian Content Portal AI Production Platform

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

Conceptual Design - Artificial Intelligence (AI)

Client's Name

Country / Region

China

Over the past decade, Baidu has been committed to exploring and developing technologies in the field of AI. In order to meet the demands of China's 700 million internet users for searching knowledge content, we have developed the Baidu Fei Tian Content Portal AI Production Platform. This platform is a content entry production and distribution platform based on Baidu's APP search capabilities, aiming to rapidly and automatically produce content entries that meet people's needs, and building a bridge between users and search results. Compared to traditional text-based formats, utilizing a combination of visuals and text in a visualized manner, along with the integration of intelligent big data recommendations, makes it easier for people to quickly find the information they need, thus making accessing information and knowledge more convenient.

Through prompt training, the AI-generated image results have seen significant improvements in precision and matching. Compared to the high cost of manual image creation and matching in the past, we have developed a new generation solution from the perspectives of efficiency and accuracy, leveraging the mature capabilities of AI-generated images. This has resulted in a speed increase of image generation by tens of thousands of times.

On our platform, content publishing has become easy and straightforward. Through Baidu AI data, the platform can quickly respond and provide content creators with highly relevant content, generate multiple options for content covers, and offer various templates for selection, thereby accelerating the content creation process for content creators. Content creators only need three steps to complete unique and wonderful content creation.

Our platform provides content creators with maximum creative freedom. They can utilize AI-generated image technology, combined with the vast content categorization provided by the platform, to easily create and publish captivating content, breaking away from the traditional plain text without images. As a result, through the Baidu Fei Tian platform, content creators can provide search users with search content that meets various needs and is highly attractive.

Credits

Shi Yujie
Zhang Yong
Liu Siren
Mao Xiaolong
Li Qi
Liang Yeping
Zhao Zhenhua
Song Chunli
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