London Design Gold

2024

EM90 Clothing Bag

Entrant Company

Volvo Car Distribution (Shanghai) Co., Ltd.

Category

Product Design - Travel Accessories

Client's Name

Country / Region

China

The Volvo EM90 Clothing Bag is a masterpiece designed by FORM US WITH LOVE, the world-renowned design studio based in Sweden, Volvo's home country. Drawing inspiration from Volvo's commitment to elegance, safety, and environmental consciousness, FORM US WITH LOVE designed a bag with the bumper concept, a nod to the car's features and design cues. The debossed pattern on the leather matches the car's front grid, and the bag includes a leather handlebar and an adjustable cross-shoulder strap made from seatbelt material for versatile usage.



FORM US WITH LOVE's designs exhibit minimalistic aesthetics and attention to detail, which aligns with Volvo’s commitment to elegance and simplicity in Volvo's vehicles. The BUMPER concept is dedicated to creating a bag that combines ease of use with convenient storage spaces tailored for EM90 users, enhancing their experiences on the journey.



The EM90 Clothing Bag is a testament to Volvo's commitment to user convenience, ensuring that the bag is not just stylish but also practical with accessible storage compartments for all personal items. Consisting of textiles made from Nappa leather, the bag has been inspired by the essence of Scandinavian design, Nordic star river and features EM90's front grid.



Volvo Cars and FORM US WITH LOVE, who share a commitment to sustainability and prioritize human needs and experiences in their design processes, focus on creating products and solutions that are intuitive, comfortable, and enhance the lives of users.

Founded in 2005, FORM US WITH LOVE have won several prestigious design awards such as the Red Dot design award and iF design award. As one of the leading pioneers in responsible fashion, FORM US WITH LOVE, was named in the top five of Fast Company's prestigious annual lists of the World's Most Innovative Design Companies for 2020.

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