London Design Platinum

2024

Airbag Material Foldable Backpack

Entrant Company

Volvo Car Distribution (Shanghai) Co., Ltd.

Category

Product Design - Travel Accessories

Client's Name

Country / Region

China

Made from the materials of Volvo’s safety belts and airbags, this foldable backpack is specially designed to feature the Volvo’s 97-year safety legacy.



Since founded in 1927, Volvo has made safety a lifelong mission. Introduced by Volvo Cars in 1959, the three-point safety belt is estimated to have saved over one million lives globally, not just in Volvos but in numerous other cars, thanks to its decision to share the invention in the interest of improving traffic safety. The SIPS bags (side impact protection airbags) introduced in 1994, the pedestrian airbags introduced in 2012, Volvo’s safety innovations constantly lead the technological revolution of industry and progress the automobile development.



The foldable backpack has both a unique look and a high-tech style, which highlights the Volvo’s safety legacy. The design team drew inspiration from the Scandinavian minimalist design and the material features of safety belts and airbags. The bag body was made from the Volvo cars’ safety airbags and the strap is made from the same material as Volvo’s safety belts. These special materials make the backpack super lightweight, durable, and able to carry heavy loads with ease, thanks to its high tenacity.



This is an original-designed foldable backpack with flexible shapes to adapt your luggage to suit your different situations. The backpack can be folded to a minimum size, easily held in one hand. It can also Instantly transform into a larger capacity with 49 cm in height and 35 cm in width, becoming an all-purpose travel outfit for all commuting clutter. Thanks to the features of safety belts and airbags, the bag is firm in strength, delicate in hand feel and pure in color. Whether it is office workers, elites, or students, it can be a perfect companion for life, work, study, and travel.

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