London Design Silver

2024

Orico Training Center

Entrant Company

NOBUAKI MIYASHITA / MR STUDIO Co., Ltd.

Category

Interior Design - Office 

Client's Name

Orient Corporation

Country / Region

Japan

Orient Corporation (Orico) is a major consumer credit company with more than 110 million cardholders. The plan is to renovate and adapt their own training center to modern values and programs, which has deteriorated after its construction more than 30 years ago. To make the CI of Orico's felt throughout the space, the design is based on a VI using Credit Card as a motif. Each of the six accommodation rooms are each designed with a theme based on the different types of credit cards issued by Orico, such as Gold, Platinum, and Black Card to embody the unique worldview of each credit card.



Credit cards are typically categorized into ranks such as Normal, Gold, Platinum, and there are also numerous cards specialized for hobbies like travel and dining. We drew inspiration from the unique worlds each of these individual cards connects to, each differing from the next. We attempted a design that expresses the different worldviews, or infinite universes, that just one card can unfold.



To ensure that trainees can fully experience Orico's identity throughout the space, the design of guest rooms and common areas incorporates partitions that replicate the precisely defined shape of a credit card (including the corner radius and thickness), creating a multi-layered separation. The signage for room numbers and floor information employs the credit card-specific international standard font (Farrington 7B) for its design.



The card partition walls are designed to detach from the ceiling and floor, creating a cantilevered structure that makes them appear to float lightly, expressing a dynamism as if countless cards are freely sliding and moving within the space. The ceiling gap also serves to comply with building codes for natural smoke extraction. Lighting uses a 50φ glare-less type to reduce its presence, making the card surfaces vividly stand out.

More Silver Winners
Interior
2024
London Design Awards - Xiangshan N30° Dream City
Zhejiang Greentown United Design /Hong Liewen/Pang Yang

Entrant Company

Zhejiang Greentown United Design /Hong Liewen/Pang Yang

Category

Interior Design - Interior Design / Other__

Landscape
2024
London Design Awards - Design of Urban Furniture System for Jiangshan (Zhejiang)

Entrant Company

Shanghai seelink design co.,ltd/Zhu Liuqing

Category

Landscape Design - Landscape Design / Other___

Packaging
2024
London Design Awards - Daily Fresh Sour Plum Drink Series Packaging Design

Entrant Company

Guangzhou 1515 Advertising Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Interior
2024
London Design Awards - Reflux

Entrant Company

ZHIYAN DESIGN

Category

Interior Design - Residential