ZEEKR CENTER IN NOVA·FOSHAN

This case is a Krypton Center Foshan Lingnan NOVA store created for the Reed design team. Through the disassembly and application of local culture, the team takes "extreme Krypton · finishing touch" as the theme, abstracts and interprets the inspiration from Foshan awakening lion and dragon boat culture, and skillfully integrates traditional culture and modern technology into the space design. Such as the red-green color and soft decoration refined by the awakening lion's head cover, the Nakajima suspension feeling extracted from the dragon boat suspension reflection, the linte interface arc shape and the paper art texture, etc.

The overall facade design takes into account the visual analysis of the flow of people and the visual analysis of vehicles, and uses a more transparent curved glass surface to create a super-large visual recognition surface, making the central image more impactful and attractive. The interior adopts a unique space layout and design, and divides the user experience space into two layers: product display and user experience to improve user experience and satisfaction.

In lighting design, multi-level warm light colors are used to make the overall space more atmospheric and energetic. At the same time, a lighting system that can change with the sky is used to reflect the flow of light and shadow, so that users can be more immersed in the unique charm of the space.

The design of the Jikrpton Center Foshan Lingnan NOVA store not only shows the sense of technology and future of the Jikrypton brand, but also integrates the local traditional cultural elements in Foshan to spread happiness and auspiciousness. At the same time, it strengthens its recognition for the development of the JiKrypton brand, injects new vitality into the new energy industry, and brings more value to users. A worthwhile journey of experience.