London Design Gold

2024

2024 Dragon Boat Festival gift box Yude customization

Entrant Company

Congqi Xie / Shanghai Yude Packaging products Co., Ltd.

Category

Packaging Design - Rebrand

Client's Name

Congqi Xie

Country / Region

China

It combines traditional Dragon Boat Festival elements with modern design concepts, using Dragon Boat Festival green and gold as the main colors. The gift box has patterns such as dragon boats and rice dumplings. The interior of the gift box is exquisitely divided into sections for placing rice dumplings, sachets, tea leaves, etc. It also comes with handmade mugwort sachets and a dragon boat model. There is a cultural explanation card inside the gift box to introduce the customs and significance of the Dragon Boat Festival. The products are aimed at the high-end gift market, suitable for corporate and personal gifts, and provide customized services. All packaging materials are environmentally friendly, biodegradable, beautifully designed, and suitable for secondary use, highlighting cultural connotation and environmental protection concepts.

Credits

Lead Designers
Congqi Xie
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