London Design Gold

2024

Dragon Totem

Entrant Company

BeiJing JiaShang Culture and Art Co.,Ltd

Category

Product Design - Fashion

Client's Name

Country / Region

China

The silver jewelry - Dragon Totem - is inspired by the dragon, which is the soul of totems with great symbolic significance in the long history of the Chinese nation. This pristine and stately symbol carries a wealth of cultural meaning and national sentiment. We've used abstract Western expression to ingeniously combine the Eastern symbolic culture and Western sculptural aesthetics to create an intrinsic cultural connection, showcasing the cultural charm of modern art.

This product aims to combine traditional and modern elements to deliver the profound heritage and zeitgeist of Chinese culture to the world. Our goal is to create a piece of jewelry that transcends cultural boundaries and is favored by global consumers.

In terms of design, we've used a breakthrough, innovative mindset and borrowed from the shape of the Chinese Jade Cong to depart from the basic, simple style of modern accessories. We've combined traditional elements with modern aesthetic sensibilities to create a distinctive artistic effect. When it comes to technology, we've used advanced manufacturing techniques to ensure the fineness and durability of this bracelet. At the same time, we pay attention to environmental protection and sustainability, striving to reduce the environmental impact of production and achieve green manufacturing.

The Dragon Totem makes a strong impression with its unique design, exquisite craftsmanship, and profound cultural meaning. It is not only a decorative item but also the embodiment of cultural inheritance and innovation. We believe that it will bring global consumers a brand-new aesthetic experience.

Credits

Zhao Jie
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