Xijiu The Heir of Qomolangma

This Xi Liqour packaging design incorporates the silhouette of the Himalayas as its visual theme and integrates the philosophical concept of the way of a man of noble character. This design aims to convey the brand's advocacy of a noble and stoical attitude towards life, as well as its respect and pursuit of traditional philosophical thinking.

The outer bottle's cap captures the exquisite texture of the Himalayan Mountains, combining it with a pure white colour to present the appearance of snow-capped mountain tops. This design echoes the inner liquor's clear, transparent, and pure taste, enhancing the consumer's trust and expectation towards the product's quality and creating a serene and far-reaching mood. The bottle's shape is a harder-edged and simple rectangle, complementing the majestic Mount Everest and symbolizing the steady and calm character of a Confucian man of noble character.

The innovative welding process of the inner glass layer inlays a mountain reflection inside the bottle, forming a subtle contrast between "shadow" and "shape" with the mountains on the outer cap. This design embodies the "tip of the iceberg" theory of psychology, suggesting that the brand is a symbol of high-end quality and a deep connotation of the concept, which coincides with a man of noble character's "cultivate one's moral character". The iceberg's magnificent outline shows the natural landscape's charm, awakening people's reverence for nature.



The outer packaging material is made of recyclable and biodegradable EPP material, implementing the concept of sustainable development. The low-density feature makes it extremely lightweight, which helps to reduce energy consumption during transport and further reduce the carbon footprint. The material also has the advantages of heat preservation and shock resistance, which effectively maintains the liquor's taste and quality while avoiding damage to the bottle due to bumps in transport.