London Design Gold

2024

Blu Bar 1000 Launch Campaign

Entrant Company

Missouri Creative

Category

Communication Design - Communication Design / Other__

Client's Name

Blu

Country / Region

United Kingdom

Missouri created a truly head turning launch campaign for leading vape brand Blu, showcasing the market leading puff count and superior flavour delivery of Blu's newest disposable vape offering, Blu Bar 1000. Optimising the brand's vivid and vibrant 'flavour burst' core brand asset, this was a bold, bright and visually arresting campaign - colourful, exuding positive vibes and with non-clever, 'cut to the chase' headlines. The campaign brightened people's days in-store and and out of home across the capital, with the creative really singing at two of London's most notable OOH sites - the external screens at Tottenham Court Road's iconic Outernet and a 3D 96 sheet billboard in Shoreditch. The campaign resulted in Blu's share of the UK's disposable vape market reaching an all time high.

Credits

Senior Account Director / Missouri
Simon Fordham
Executive Creative Director / Missouri
Liam McHugh
More Gold Winners
Landscape
2024
London Design Awards - ANJI RONGYUAN
Anji City Investment Urban Development and Construction Co., Ltd

Entrant Company

绿城匠心设计 Zhejiang Greentown Ingenuity Design & Shi Minghua

Category

Landscape Design - Residential Landscape

Interior
2024
London Design Awards - MOUNTAIN VIEW

Entrant Company

SHANGHAI JOHNSON ARCHITECTURAL&ENGINEERING DESINING CONSULTANTS LTD.

Category

Interior Design - Interior Design / Other__

Communication
2024
London Design Awards - PVR INOX - OLYMPIC ICON
PVR INOX CINEMAS

Entrant Company

Tree Design Pvt. Ltd.

Category

Communication Design - Icon

Service
2024
London Design Awards - Driving Safety Guarantee System Based on Image Capabilities
Patty Cai

Entrant Company

Apollo Intelligent Connectivity (Beijing) Technology Co., Ltd.

Category

Service Design - Automotive