London Design Gold

2024

ANTA XIAN Technology Instep

Entrant

ANTA(CHINA) Co.,LTD

Category

Product Design - Future Technologies

Client's Name

-

Country / Region

China

About The Entry

Drawing inspiration from nature's marvel of the silkworm's intricate cocoon, ANTA introduces its revolutionary XIAN Technology Instep. This innovation redefines a lightweight, resilient, and breathable wearing experience, much like being embraced by a cocoon.

Harnessing ANTA's patented XIAN Technology, the instep is meticulously woven from a single core yarn, resulting in a unique mesh structure that combines high strength, ultra-light weight, and optimal elasticity for unparalleled comfort. The intersections in the mesh create breathable holes, promoting uninhibited ventilation to keep feet refreshingly dry even during intense workouts.

The innovation goes even further with integrated AI technology, taking the manufacturing process to new heights of personalization. This smart integration enables free yarn routing and parameterized precise partitioning. Additionally, the yarn is coated with the TPU material available in various colors and sizes. This technological advancement breaks traditional constraints in design, allowing for customizable patterns and textures. Beyond mere functionality, this design makes a personalized style statement that aligns with each user's aesthetic preferences.

Credits

Senior Director of Technology
Jiaming Su
Technical Director
Kuidong Ma
Senior Project Engineer
Liuyan Li
Senior Materials Manager
Huanhuan Chen
Senior Materials Engineer
Qiumei He
Senior Materials Manager
Shunming Zhuang
Deputy Director of Design
Minghui Yuan
Senior Designer
Hongxi Liang
Senior Technical Engineer
Yuanhe Xu
Senior Manager of Quality
Yanbing He
Senior Technical Engineer
Yi Zhou
More Gold Winners
Communication
2024
London Design Awards - ETERNO
ETERNO

Entrant

hej

Category

Communication Design - Company Branding

UX Design
2024
London Design Awards - Full-Stack Digital 3Dization
Avatr Technology (Shanghai) Co., Ltd.

Entrant

Avatr Technology (Shanghai) Co., Ltd.

Category

User Experience Design (UX) - Services & Utilities

UX Design
2024
London Design Awards - Charybdis - AI Port Cleaning
Restia (Greece)

Entrant

ORANGE CIRCLE

Category

User Experience Design (UX) - Experimental / Innovative

Interior
2024
London Design Awards - Hengyang 789 Billiard Club --- Geese Returning to Nest
公司创始人:许培荣,设计总监 :马伟豪,效果图设计师 :李少鹏

Entrant

Xiamen Yifan Decoration Design Engineering Co.,Ltd.

Category

Interior Design - Recreation Spaces