London Design Silver

2024

Going to Nepal When I'm Sad

Entrant

Zhushan Jingshui Public Art Design.ltd

Category

Communication Design - Printed Publications

Client's Name

Country / Region

China

Going to Nepal When I'm Sad breaks conventions and forms a unique aesthetic of original binding. The secondary cropping, local magnification, and deep processing of a large number of street photography extracts the impact and aesthetic characteristics of publishing style. We use unique design elements as the best guide and index to showcase the visual feast of ancient and civilized, traditional and modern, Nepalese traditional handicrafts, historical sites, cultural customs, ancient palaces, museums, primitive forests, and the town of Bokala at the foot of the Himalayas, which achieve an interesting and high-quality reading experience.

We use unique storytelling to lead readers on a journey of both the mind and the vision. The cover features a photograph of a little girl in traditional attire who gazes into the distant places with an expression that intertwines curiosity and contemplation. This central image is surrounded by pictures of Nepalese culture and the joyous laughter of childhood. The contrast of black and white pays profound homage to the ancient and the modern, the innocent and the profound.

In terms of layout, we skillfully use contrast and whitespace, preserving the magazine's sense of style while giving the content room to breathe. Each page turn becomes a moment of anticipation and surprise. Whether exploring ancient palace ruins, wandering along serene forest paths, or soaking in the leisurely atmosphere of Pokhara town, this book will, in its unique way, rekindle your curiosity and love for the world.

Credits

Graphic design
Xin Yu
Computer production
Orange
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