2024
Entrant Company
Category
Client's Name
Country / Region
This coat has been meticulously crafted with a classic silhouette and premium materials, tailored to accommodate a wide range of wearing occasions.
It features the H-shape tailoring design, which sets it apart from traditional two-part designs with its three-part concepts. Skillfully integrating the pockets into seams, combined with minimalist lines, the coat exudes a sense of understated sophistication. The design prioritizes versatility, instead of highlighting the waist part figures, catering to diverse body types with its emphasis on a balanced, unexaggerated silhouette. The "classic 108" double-breasted design adds a refined, formal touch suitable for both professional and leisure settings. The distinct notched collar design serves to visually elongate the wearer's neckline whilst effectively refining the shoulder and chest contours, creating an overall well-proportioned upper body appearance, thus showcasing an upright and vibrant wearing effect.
Delicate details include the exclusive triangular logo brooch on the collar and the buttons adorned with a subtle golden logo, exuding an aura of refined elegance.
Notably, this coat introduces the use of yakwool — also known as the "soft gold of Tibet" — a material renowned for its exceptional warmth, attributed to the hollow structure of its fibres. Additionally, yakwool boasts enhanced durability and wearability owing to its thicker and stronger fibres, making it well-suited for everyday wear. The fabric's natural antibacterial properties mitigate odours, even during perspiration, minimizing the necessity for frequent cleaning and extending the coat's longevity.
Credits
Entrant Company
MET Creative Brand
Category
Interior Design - Restaurants & Bars
Entrant Company
Lorelux by Niteko S.r.l.
Category
Product Design - Lighting
Entrant Company
Evermore International Design Co., Ltd.
Category
Architectural Design - Retails, Shops, Department Stores & Mall
Entrant Company
Bilan Liu, Hanqing Zhao
Category
Communication Design - Company Branding