London Design Gold

2024

Double-breasted Coat

Entrant

Ningbo PEACEBIRD Fashion Clothing Co., Ltd.

Category

Product Design - Fashion

Client's Name

-

Country / Region

China

About The Entry

This coat has been meticulously crafted with a classic silhouette and premium materials, tailored to accommodate a wide range of wearing occasions.

It features the H-shape tailoring design, which sets it apart from traditional two-part designs with its three-part concepts. Skillfully integrating the pockets into seams, combined with minimalist lines, the coat exudes a sense of understated sophistication. The design prioritizes versatility, instead of highlighting the waist part figures, catering to diverse body types with its emphasis on a balanced, unexaggerated silhouette. The "classic 108" double-breasted design adds a refined, formal touch suitable for both professional and leisure settings. The distinct notched collar design serves to visually elongate the wearer's neckline whilst effectively refining the shoulder and chest contours, creating an overall well-proportioned upper body appearance, thus showcasing an upright and vibrant wearing effect.

Delicate details include the exclusive triangular logo brooch on the collar and the buttons adorned with a subtle golden logo, exuding an aura of refined elegance.

Notably, this coat introduces the use of yakwool — also known as the "soft gold of Tibet" — a material renowned for its exceptional warmth, attributed to the hollow structure of its fibres. Additionally, yakwool boasts enhanced durability and wearability owing to its thicker and stronger fibres, making it well-suited for everyday wear. The fabric's natural antibacterial properties mitigate odours, even during perspiration, minimizing the necessity for frequent cleaning and extending the coat's longevity.

Credits

PEACEBIRD Product R&D Center - Senior Designer of Menswear
Ning Wang
More Gold Winners
Landscape
2024
London Design Awards - 2024 Taiwan Lantern Festival-Light environment of main zone
Tourism Administration, Ministry of Transportation and Communications, R.O.C.

Entrant

Alchelight Lighting Design Co., Ltd.

Category

Landscape Design - Public Landscape

Interior
2024
London Design Awards - Grand Feast

Entrant

CHI-R INTERIOR DESIGN

Category

Interior Design - Residential 

Interior
2024
London Design Awards - Qixi
Wu Chaozhi

Entrant

George

Category

Interior Design - Residential 

Conceptual
2024
London Design Awards - 2024 DAXI DAXI Revival

Entrant

Great2014. International Marketing Ltd.

Category

Conceptual Design - Exhibition & Events