London Design Gold

2024

Double-breasted Coat

Entrant Company

Ningbo PEACEBIRD Fashion Clothing Co., Ltd.

Category

Product Design - Fashion

Client's Name

Country / Region

China

This coat has been meticulously crafted with a classic silhouette and premium materials, tailored to accommodate a wide range of wearing occasions.

It features the H-shape tailoring design, which sets it apart from traditional two-part designs with its three-part concepts. Skillfully integrating the pockets into seams, combined with minimalist lines, the coat exudes a sense of understated sophistication. The design prioritizes versatility, instead of highlighting the waist part figures, catering to diverse body types with its emphasis on a balanced, unexaggerated silhouette. The "classic 108" double-breasted design adds a refined, formal touch suitable for both professional and leisure settings. The distinct notched collar design serves to visually elongate the wearer's neckline whilst effectively refining the shoulder and chest contours, creating an overall well-proportioned upper body appearance, thus showcasing an upright and vibrant wearing effect.

Delicate details include the exclusive triangular logo brooch on the collar and the buttons adorned with a subtle golden logo, exuding an aura of refined elegance.

Notably, this coat introduces the use of yakwool — also known as the "soft gold of Tibet" — a material renowned for its exceptional warmth, attributed to the hollow structure of its fibres. Additionally, yakwool boasts enhanced durability and wearability owing to its thicker and stronger fibres, making it well-suited for everyday wear. The fabric's natural antibacterial properties mitigate odours, even during perspiration, minimizing the necessity for frequent cleaning and extending the coat's longevity.

Credits

PEACEBIRD Product R&D Center - Senior Designer of Menswear
Ning Wang
More Gold Winners
Interior
2024
London Design Awards - Wow Charcoal Grilled Bullfrog

Entrant Company

MET Creative Brand

Category

Interior Design - Restaurants & Bars

Product
2024
London Design Awards - Cloche sustainable urban luminaire

Entrant Company

Lorelux by Niteko S.r.l.

Category

Product Design - Lighting

Architectural
2024
London Design Awards - The Art of Deformation
Hsin Yeh Architecture CO., LTD.

Entrant Company

Evermore International Design Co., Ltd.

Category

Architectural Design - Retails, Shops, Department Stores & Mall

Communication
2024
London Design Awards - BrightSideGoods Visual Identity
BrightSideGoods Inc.

Entrant Company

Bilan Liu, Hanqing Zhao

Category

Communication Design - Company Branding