London Design Gold

2024

Double-breasted Coat

Entrant

Ningbo PEACEBIRD Fashion Clothing Co., Ltd.

Category

Product Design - Fashion

Client's Name

Country / Region

China

This coat has been meticulously crafted with a classic silhouette and premium materials, tailored to accommodate a wide range of wearing occasions.

It features the H-shape tailoring design, which sets it apart from traditional two-part designs with its three-part concepts. Skillfully integrating the pockets into seams, combined with minimalist lines, the coat exudes a sense of understated sophistication. The design prioritizes versatility, instead of highlighting the waist part figures, catering to diverse body types with its emphasis on a balanced, unexaggerated silhouette. The "classic 108" double-breasted design adds a refined, formal touch suitable for both professional and leisure settings. The distinct notched collar design serves to visually elongate the wearer's neckline whilst effectively refining the shoulder and chest contours, creating an overall well-proportioned upper body appearance, thus showcasing an upright and vibrant wearing effect.

Delicate details include the exclusive triangular logo brooch on the collar and the buttons adorned with a subtle golden logo, exuding an aura of refined elegance.

Notably, this coat introduces the use of yakwool — also known as the "soft gold of Tibet" — a material renowned for its exceptional warmth, attributed to the hollow structure of its fibres. Additionally, yakwool boasts enhanced durability and wearability owing to its thicker and stronger fibres, making it well-suited for everyday wear. The fabric's natural antibacterial properties mitigate odours, even during perspiration, minimizing the necessity for frequent cleaning and extending the coat's longevity.

Credits

PEACEBIRD Product R&D Center - Senior Designer of Menswear
Ning Wang
More Gold Winners
Product
2024
London Design Awards - RAZ DC25000
Zhang Dongyang, Yang Xiongjun

Entrant

GeekVape Technology Co, Ltd.

Category

Product Design - Hobby & Leisure

Service
2024
London Design Awards - Digitopia: Where Generative Souls Meet Creative Minds

Entrant

Fafu Creative Ltd.

Category

Service Design - Service Design / Other__

Conceptual
2024
London Design Awards - Jungle Feet

Entrant

Jungle Feet Design Team

Category

Conceptual Design - Children

Product
2024
London Design Awards - Mountain Cloud Tea Table

Entrant

Shanghai VARIO Furniture Co., Ltd

Category

Product Design - Furniture