London Design Gold

2024

Lyra

Entrant Company

BeiJing Topnew Info&Tech co.,Ltd Shenzhen Branch

Category

Product Design - Fashion

Client's Name

BeiJing Topnew Info&Tech co.,Ltd Shenzhen Branch

Country / Region

China

Lyra, as a smart watch tailored for women, subverts traditional watch design dominated by masculine and neutral styles, catering to the needs and aesthetic taste of female users.

Its design ingeniously integrates the gentle but resilient characteristics of modern women. The small, exquisite body with fluid lines is reminiscent of women’s supple and graceful bearing, which aligns well with working women’s pursuit of an exquisite, efficient lifestyle. In terms of colorway, Lyra provides multiple options, ranging from classic, elegant colors featuring versatility to distinct, vibrant colors expressing individuality. Each color scheme aims to evoke resonance with specific women while achieving the harmonious coexistence of colors, so as to make the product a fashion item that showcases the unique taste of the wearer. Committed to premium quality, Lyra adopts the sapphire crystal, 316L stainless steel case and eco-friendly PU strap, ensuring aesthetic pleasure, durability and environmental friendliness.

Supporting daily physical & mental health/night sleep monitoring, basal body temperature tracking, period prediction and other services, Lyra creates a comprehensive women’s health management platform. Also, it boasts custom features, and applies emotional design to interaction, able to be a health assistant and sweet friend for female users. The specially added female-only exercise modes, coupled with breathing adjustment guidance, professional exercise data monitoring and personalized training plans, spur women to actively engage in exercise and develop a healthy lifestyle. Giving full consideration to ergonomics, the product is meticulously designed to perfectly fit the wrist of women, and introduces a hemispherical resin button to the crown for wearing comfort. Additionally, multiple ways of interaction, like gesture recognition, touch control and crown rotation, ensure more intuitive and convenient operation.

Credits

Zhi Wei
Xiaoyue Ban
An He
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