Wanjin Azalea

The "Wanjin Azalea" brand was established in response to the long-standing efforts of flower farmers in Jinshan and Wanli to cultivate azalea seedlings. This region supplies over 80% of Taiwan's azalea seedlings, but most are used for road medians and landscaping projects, leading to a limited and stereotyped perception of the flower. To break this image and enhance the aesthetic and economic value of azaleas, the New Taipei City Government launched the "Wanjin Azalea" brand in 2021. Through events like flower exhibitions, cross-industry collaborations, and photography showcases, the initiative not only attracts tourists but also boosts the local economy, promoting the sustainable development of the industry.

-Cross-Industry Collaboration and Artistic Flower Exhibition: Each year, the event presents the beauty of azaleas through a different curatorial theme. In 2024, the theme is "Blossom and Seed," featuring collaborative works between 20 artists and local flower farmers. Drawing inspiration from azalea cultivation greenhouses, the event showcases a variety of uniquely designed azalea flower houses. This initiative attracted large crowds, boosted brand visibility, and earned international recognition and awards.

-Industry Matching and Nursery Access: This year's event included the special opening of four nurseries, allowing the public to observe the production process of azaleas. This initiative not only promoted transparency within the flower industry but also fostered the integration of industry and tourism. By increasing public appreciation for the industry, the event helped drive local economic growth throughout the year.

-Cross-City Collaboration: The New Taipei City Government partnered with the Taipei Azalea Festival, extending the exhibition to Daan Park. Due to differences in blooming seasons, the extended display featured Satsuki azaleas, in contrast to the Hirado azaleas exhibited in the Wanli area. This allowed visitors to appreciate the beauty of various azalea species. The cross-city collaboration not only boosted flower farmers' confidence in their cultivated azaleas but also facilitated technical exchanges, further enhancing the industry’s development.