London Design Gold

2024

Wanderlust

Entrant

Ruihan Li

Category

Product Design - Accessories

Client's Name

Country / Region

United States

Inspired by vintage hotels' luxurious, nostalgic charm, Wanderlust redefines retro travel aesthetics with a modern twist. Drawing from the iconic style of the 1970s, each piece captures the emotional journey of self-discovery through the eyes of a traveler.



The collection features timeless silhouettes reminiscent of traditional travel trunks, duffel bags, and bowling bags. Bold metal rivets, contrasting double stitching, and decorative leather patches evoke the rugged elegance of classic suitcases. The collection uses crinkled leather and corduroy—two distinct yet complementary materials. The crinkle leather’s surface, with its weathered texture, is reminiscent of well-worn leather seats, capturing the stories and memories of busy travelers. The soft texture of corduroy, similar to vintage hotel lobby sofas, provides warmth and comfort, evoking a desire for relaxation.



Each bag is carefully crafted to reflect the varied moods of a traveler. A black handbag paired with a tailored suit exudes timeless elegance, while the red shoulder bag, styled with playful, nostalgic outfits, captures a sense of romance and ease. The mature, sophisticated traveler sees herself in the brown travel bag, effortlessly complemented by a matching suit and sunglasses. Together, these pieces evoke a full spectrum of emotions and styles, embodying the spirit of travel.

Credits

Model
Yiming Yang
Photographer
Jiaming Deng
Gaffer
Qijia Li
1st Photo Assistant
Junwei Shi
MUA
Siqi Rong
Clothes Designer (Grey Suit)
Yunhao Liao
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