London Design Silver

2024

Sensation Series

Entrant Company

ERAL FASHION

Category

Product Design - Fashion

Client's Name

Country / Region

China

In the fast-paced rhythm of urban life, every professional woman shines with her unique charm in her own way. To meet the dual demands of contemporary women for both fashion and practicality, we have specially introduced the "Urban Commute Series" down jacket. This down jacket is simple yet sophisticated. With clean tailoring and fashion-forward design, we have skillfully combined the warmth of down with the elegance of high fashion. The textured and tactile fashion fabrics, combined with various direct-fill materials, break away from the traditional monotony of down jackets, seamlessly blending warmth with style.

This series of down jackets adopts a fashion-forward approach, cleverly integrating textured fabrics with a variety of direct-fill materials, challenging traditional norms and showcasing a diverse range of fashion appeal. A refined aesthetic runs throughout, with unique trench coat and blazer elements, combined with delicate leather accents and piping techniques, catering to the needs of multiple dressing scenarios and perfectly embodying the elegance and strength of women.

The zoned down filling technique allows precise filling based on the needs of different body areas, achieving a balance between warmth and aesthetics. The meticulously crafted silhouette, paired with an adjustable waistband, creates a golden ratio figure, concealing flaws while enhancing the body’s curves to showcase a woman's graceful silhouette. The combination of functional lining and thermal retention technology ensures excellent heat-locking performance in the jacket. Additionally, we use double-layer direct-fill channel fabrics to minimize feather leakage, ensuring a smooth, glossy surface. The specially designed urban-printed thermal lining not only resists static and allows for easy wear but also features far-infrared heating technology, providing women with lasting warmth.

More Silver Winners
Packaging
2024
London Design Awards - Dragon Gift Bag with reusable

Entrant Company

Siam Toppan Packaging Co., Ltd.

Category

Packaging Design - Limited Edition

UI Design
2024
London Design Awards - Crypto Cred Earn

Entrant Company

Zhiwen Qian, Wenbo Guo, Yingyi Shu, Hanyang Yan, Fenghua Shao, Tianmeng Liu, Yao Li, Jingyi Zhu, Qian Qiu, Yiwei Wang

Category

User Interface Design (UI) - UI Design/ Other__

UX Design
2024
London Design Awards - BulkSource: Transformational
Supply Chain Platform
BulkSource

Entrant Company

AMTOSS & ACT

Category

User Experience Design (UX) - Business

Communication
2024
London Design Awards - ZHE LIAN LAW FIRMS

Entrant Company

Hangzhou landong Advertising Co., Ltd

Category

Communication Design - Company Branding