London Design Platinum

2024

WANG HEYE · INTO THE WILD

Entrant Company

JING DIRECTOR STUDIO & :PLAYFUL DESIGN STUDIO

Category

Conceptual Design - Entertainment

Client's Name

WANG HEYE

Country / Region

China

"The concert will center around the theme of 'wind', and I am excited to bring the essence of 'wind' to everyone through my performance!" - Singer Heye Wang

Heye Wang, a talented and emerging Chinese vocalist with a career spanning more than three years, captured the hearts of many with his captivating hit "Da Feng Chui" (translated as "A Wild Wind"). Embarking on his inaugural solo tour, Wang chose the evocative theme "Go Blow a Wild Wind" for his performances in the vibrant cities of Shanghai, Wuhan, and Guangzhou. The tour commenced with an electrifying and impassioned concert at the prestigious National Exhibition and Convention Center (Hongqiao) in July 2024. In the rich tapestry of Eastern culture, the concept of wind is laden with symbolism, representing a force that is fluid, changeable, and intangible. This symbolism permeates various aspects of life, from philosophy and religion to literature and art. Wind is closely intertwined with the natural world, embodying the essence of life and spiritual power. Furthermore, it is viewed as a tangible expression of qi, the vital energy that flows through all living beings. The movement of the wind mirrors the ebb and flow of this life force, symbolizing its dynamic and ever-changing nature. We suspended a 7-meter large turbine fan from the ceiling of the event venue. The fan creates a powerful wind effect, generating a fluid wind tunnel and a captivating vortex airflow beam that adds to the ambience of the space. The massive fan positioned above the stage posed significant challenges during the manufacturing and installation processes due to its considerable size. Following the culmination of the performance, a mesmerizing interplay of music and lights conjures the ethereal image of "wind." Simultaneously, the meticulously crafted adjustment design of the lifting stage has been condensed from its initial 1 meter to a mere 3 meters, leaving an indelible and profound sensory impact on the hearts of the audience.

Credits

JING DIRECTOR STUDIO
Yuan Jing
JING DIRECTOR STUDIO
Sun Guolei
JING DIRECTOR STUDIO
Feng Zhihui
:PLAYFUL DESIGN STUDIO
Hsieh, Chin-Hsiang (Monster)
:PLAYFUL DESIGN STUDIO
Huang, Kai-Yu
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