London Design Gold

2024

Aliaksei Makeyeu

Entrant

Aliaksei Makeyeu

Category

User Experience Design (UX) - Business

Client's Name

Notable LTD

Country / Region

Belarus

About The Entry

Website project for a B2B engineering company.

Company works in three distinct areas: dosing technology, chemical pumping systems, and chemical reagents. Every department within the company is engaged in searching for the most up-to-date technological solutions for handling chemical products.

The company has built a strong reputation in its industry after more than a decade of successful B2B operations. The project's current goals include improving brand awareness by emphasizing qualities such as trustworthiness, reliability, advanced technology, and modernity.

The project employed a human-centered design approach. The primary focus was on enhancing navigation, simplifying the content organization, and establishing a clear visual hierarchy.

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