London Design Gold

2024

Anywhere Green Card Design by Baro Card

Entrant Company

BC CARD CO., LTD.

Category

Communication Design - Communication Design / Other__

Client's Name

Country / Region

South Korea

The 'Anywhere Green Card' is designed with the goal of promoting a culture of sustainable consumption. This card allows users to accumulate eco-money points by practicing eco-friendly activities, making card usage itself an act of environmental responsibility. The design incorporates motifs of electric vehicle charging and nature-inspired leaf graphics to visually communicate the card’s eco-friendly value, reminding users of their role in protecting the environment with every transaction.The primary objective of this project is to encourage environmental protection and expand sustainable consumption. The card achieves this by offering rewards for eco-friendly behaviors, allowing users to gain financial benefits while practicing sustainable consumption. From planning to execution, we prioritized eco-friendly choices, selecting recycled plastic (with over 50% recycled PVC) as the primary material for the card.The visual design of the 'Anywhere Green Card' effectively conveys its green message through an intuitive and approachable aesthetic. The green color, symbolizing the earth’s vitality, was carefully chosen through extensive testing. The use of electric vehicle and leaf motifs embodies the card's commitment to environmental preservation. This clear and clean design ensures that users can intuitively recognize the card’s sustainable mission with each use.The card’s innovative approach lies in its practical combination of eco-friendly features and functionality. By employing recycled plastic for the card plate, it reflects our consideration for sustainability in material selection. Additionally, the card offers a unique tactile experience with special ink that mimics the feel of weathered paint. Through the eco-money point system, users are encouraged to engage in sustainable practices while enjoying economic benefits.The 'Anywhere Green Card' leaves a strong impression with its impactful message of environmental preservation and sustainable consumption. Its intuitive and symbolic design ensures that users are constantly reminded of the importance of protecting the environment, creating a positive cycle where consumption and environmental protection are linked. This aims to instill the value of sustainable living in customers and encourage eco-friendly habits in everyday life.

Credits

General Director
Ha Hyunnam
Project Manager
Jeon Suhwa
Team Member
Kim Sukyoung
Team Member
Shin Daeun
Team Member
Sehoon Oh
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