Hengyang 789 Billiard Club --- Geese Returning to Nest

Design Statement:

Located in the heart of Hengyang City, Hunan, this project draws inspiration from the rich cultural backdrop of the "Dayan Culture, Religious Culture, and Chushan Culture." The goal is to create a stylish and vibrant pool club space for the younger generation, blending entertainment, social interaction, and relaxation. With a focus on high-quality consumers, the design emphasizes personalized, fashionable, and social experiences, fulfilling the desires of young people for a unique atmosphere while ensuring interaction and comfort within the social spaces.



Design Concept:

The design utilizes large-scale wood finishes combined with creative shapes and lighting to create a modern and high-end atmosphere for the pool club. A seamless flow is maintained through the spatial layout, ensuring transparency and convenience, while facilitating natural interaction between the pool area and the leisure-social zones. Cultural elements are subtly integrated into the design, reflecting local traditions while enhancing the overall stylish appeal, meeting the aesthetic needs of younger consumers who seek uniqueness and individuality.



Spatial Layout:

The overall layout is well-planned with optimal ceiling height and excellent lighting, crafting a space perfect for both social gatherings and enjoying pool games. The elongated design of the venue cleverly maximizes the sense of depth, while every detail is thoughtfully considered to enhance customer comfort across different functional zones. Special attention is also given to the entrance area, where the open layout ensures a smooth flow and an inviting first impression.



Target Audience & Cultural Alignment:

By delving into the fashion needs of young people, the project pays attention to uniqueness in every part of the space to satisfy the demands of consumers across different age groups and genders. The creation of a "social media influencer" (IP) elevates the space's personality and extends its appeal, enhancing its recognition among the younger demographic.