Yining EVEN Hotel Signage System

The public signage system for the EVEN Hotel in Yining, Xinjiang, merges modern aesthetics with the rich cultural and natural heritage of the region.Through the thoughtful integration of regional symbols, natural hues, and innovative materials, the design delivers not only a functional solution but also an inspiring cultural journey.

Cultural Resonance: Drawing inspiration from the nomadic traditions of "the culture on horseback," the signage integrates elements such as stirrups, saddles, and seat patterns, creating a visual language unique to Yining. This connection not only celebrates local heritage but also transforms it into a contemporary design statement.

Natural Palette: Colors extracted from Yining’s diverse environment—grassland green, apricot blossom pink, mountain brown, and Yining blue—seamlessly tie the signage system to the hotel’s surroundings, creating an immersive experience for guests.

Modern Craftsmanship: Materials such as transparent acrylic, stainless steel with black electroplating, and natural wood bring a sleek, modern touch to the signage. Each detail, from laser-engraved reception signs to leather-inspired floor numbers, reflects meticulous craftsmanship and the hotel’s commitment to quality.

Wayfinding Inspired by Nomadism: Floor numbers shaped like stirrups subtly guide guests through the space while evoking the adventurous spirit of Xinjiang’s equestrian heritage. Restroom signs incorporate patterns inspired by nomadic saddle cushions, blending functionality with artistic charm.

A Story in Every Detail: From reception to directional signage, every design element tells a story of harmony between tradition and modernity, inviting guests to explore the vibrant culture and untouched beauty of Yining.

This signage system goes beyond functionality, standing as a testament to the power of design in preserving cultural narratives while catering to the needs of today’s travelers. By embracing Z-generation values—self-expression, quality, and sustainability—the system aligns perfectly with the preferences of young families and adventure seekers.