episode YONGSAN 241 BRANDING&WELCOME KIT

Design Statement

The episode YONGSAN 241 Welcome Kit embodies the essence of this premium co-living platform's brand identity. Through innovative material exploration and thoughtful design, it visualizes the concept of 'OVERLAP OF VALUES' - reflecting both the dynamic urban context of Yongsan and diverse lifestyles of residents. The translucent layering technique creates an ever-changing visual narrative, while sustainable packaging transforms into a collectible storage solution, marking the beginning of each resident's unique episode.



Idea

Moving beyond conventional residential welcome kits, this design translates EPISODE's philosophy of 'life over housing' into a tangible experience. The core concept 'OVERLAP OF VALUES' is expressed through translucent layers creating dynamic patterns - a metaphor for how individual lifestyles intersect within the community. This visual strategy echoes Yongsan's vibrant urban fabric while representing EPISODE's commitment to fostering diverse living experiences.



Function

Curated for modern urban residents, the kit focuses on wellness and lifestyle enhancement. Contents include a signature herbal pillow mist, premium sleep mask, curated playlist, and local discovery guide - all integrated with EPISODE's IoT-based lifestyle platform. The packaging transforms into a designer storage box, extending its functionality beyond the initial welcome moment and reflecting the brand's commitment to thoughtful, sustainable design.