London Design Gold

2024

Blueline: Bridge Trust between Citizens and Law Enforcement

Entrant Company

Chunjia Ouyang, Qihang Zhang

Category

User Experience Design (UX) - Government

Client's Name

New York Police Department (NYPD), Berkeley Police Department (BPD)

Country / Region

United States

Blueline redefines the relationship between law enforcement and citizens—particularly in underserved communities across the United States—by fostering trust and enhancing public safety. This innovative mobile app bridges gaps in communication, addressing critical social challenges such as inequity, mistrust, and barriers to accessibility in public safety systems.



Designed with user-centered principles, Blueline offers quick, effective, and accessible tools for reporting incidents, submitting tips, and accessing victim assistance. Its multilingual support ensures that individuals from diverse backgrounds can interact with law enforcement without language becoming a barrier. Real-time case tracking provides transparency, empowering users to monitor the progress of their reports and maintain confidence in the process.



Blueline is more than a reporting tool; it is a platform that champions accountability and fosters equity. Underserved communities, which often face systemic challenges in interacting with law enforcement, now have a solution that prioritizes their safety, privacy, and inclusion. Through seamless communication and user-friendly interfaces, the app encourages proactive engagement, making it easier for citizens to report issues without fear or complexity.



One of Blueline’s most impactful features is its ability to adapt to the needs of diverse users. Whether an individual wants to report a crime anonymously, seek assistance in a language they are comfortable with, or simply check the status of their report, Blueline makes these processes intuitive and efficient. By doing so, it addresses the long-standing disconnect between law enforcement and communities, providing a platform for collaboration and understanding.



Blueline reshapes the way citizens and law enforcement engage, creating safer, more inclusive communities while fostering mutual trust. By tackling inequity and enhancing accessibility, the app positions itself as a transformative force in public safety. Blueline’s mission is clear: to make public safety systems work for everyone, especially those who have historically been marginalized or underserved.

Credits

Founder / Blueline
Chunjia Ouyang
Co-Founder / Blueline
Qihang Zhang
More Gold Winners
Interior
2024
London Design Awards - Soulmate

Entrant Company

Wuhan Changxing Future Construction Co.,Ltd

Category

Interior Design - Restaurants & Bars

Architectural
2024
London Design Awards - Middle School in Plot 05-14 Guangming District, Shenzhen
Qi Chen

Entrant Company

Tongji Architectural Design (Group) Co.,Ltd.

Category

Architectural Design - Cultural

Interior
2024
London Design Awards - Teal & Gold
Mode Aesthetics

Entrant Company

LE CREATEUR INTERIOR DESIGN PTE LTD

Category

Interior Design - Beauty Salon

Communication
2024
London Design Awards - Logo Design for the Opening of Chengdu HONOR Retail Store

Entrant Company

HONOR Retail Design Studio

Category

Communication Design - Typography / Signage