London Design Silver

2024

723011C PAD

Entrant Company

Maia Active (Shanghai) Co., Ltd.

Category

Product Design - Product Design / Other__

Client's Name

Maia Active

Country / Region

China

The 723011C PAD comprehensively addresses the needs of women regarding underwear.

In terms of fabric selection, it features finely textured, high-elasticity fibre fabric with a unique perforated design that offers superior breathability and softness compared to traditional fabrics, significantly enhancing tactile comfort for the wearer. Additionally, the sponge used in the 723011C PAD has undergone explosion-formed processing to create permeable micro-holes, further increasing breathability and allowing the skin to breathe freely during wear. Notably, the PUR mist spraying bonding process ensures robust adhesion between the fabric and sponge while preventing blockage of the breathable holes, achieving an impressive breathability value of up to 466 mm/s—6.2 times above the national standard.

On the manufacturing front, the 723011C PAD represents a breakthrough in craftsmanship. Utilizing segmented moulding technology, the cup shape conforms seamlessly to the breast's natural contours, offering a smooth and rounded silhouette that beautifully enhances the female figure. The one-piece cup design guarantees stability and prevents shifting during wear, with a central thickness of merely 8 mm for a lightweight, non-bulging profile. In terms of detailed construction, the 723011C PAD features a 5 mm wide hem around the edges with a 1 mm hem depth, facilitating tight interlock stitching between the cup and fabric. This design detail minimizes layering issues and eliminates visible lines under clothing, satisfying women's dual demands for fashion and comfort.It specially incorporates advanced anti-phenol yellowing technology, ensuring long-term colour retention and extending the product's lifespan and aesthetic appeal even after prolonged use. The product is environmentally friendly, odourless, and made from skin-friendly materials, providing a healthy and comfortable wearing experience.

Credits

Design director/ Maia
Siyuan Chen
Operating director/ Maia
Jingqian Ma
Senior designer/ Maia
Wenping Wu
Senior technical engineer/ Maia
Zhenbao Ding
Materials development engineer/ Maia
Haiyan Zhang
Development engineer/ Maia
Shunzi Liu
Business manager/ Haitong
Huan Chen
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